A Sign of the Times

A lot of towns, cities, and even state governments are exploring the benefits of fundraising. If your tax base and other forms of revenue aren't filling your coffers, you may need to host your own fundraiser. To attract as many donations as possible, you need to make sure people know that you're fundraising, and your civic sign can play a big role in that process.

Recently, the Chicago Tribune ran a story called, "Catchiness is next to godliness on church signs". The news article explained the phenomenon of catchy church signs and explored the idea that churches with prominent signs have a drive-by ministry that often greatly exceeds the number of people sitting in the pews every week. However, maintaining the right balance between catchiness and godliness can also be challenging.

Digital signage can benefit cities and towns in numerous ways, and this applies to both big cities and small towns. Wondering why your community needs digital signs? Check out the following reasons.

When deciding what to put on your church sign, you have a lot of different options. You can share informational messages and Bible verses, or send blessings into the community. In addition, many churches decide to be funny on their church sign - laughter soothes the soul.

When consumers look for products, research alternatives, decide what to buy, and finally make a purchase, that process is called the buyer's journey. The marketing world has been abuzz with excitement about the buyer's journey for the last few years, but the journey itself existed long before the phrase became popular, and if you want to convert browsers into buyers, you need to understand this journey. Digital signage can play a big role in the buyer's journey.

Your civic organization plays a critical role in your community, but do people know what you're doing? If you don't share your message with the community, you may struggle to attract new members or elicit donations, but on the other hand, if you get your message out, you can enhance your efforts in all kinds of exciting ways. Digital signage offers you a lot of ways to share messages and promote your civic mission, but when you're buying a sign, you need to make all kinds of decisions.

A city park is a great place to put a sign, and in fact, many city parks have a combination of different signs ranging from small trailside signs to large digital signs - and nearly everything in between. Want to make the most of your city park messaging? Then, check out these tips.

Tragically, between one in three and one in four children report that they have faced some type of bullying at school. If you are a teacher, a school administrator, or a student leader, you may be looking for innovative ways to stop bullying at your school. For the most effective results, you may want to do a blend of educational seminars, peer sensitivity training, and other anti-bullying initiatives, but you should also get your school sign involved.

Fundraising for your fire department can be challenging. Going door-to-door and asking people to "fill the boots" with donations is a classic fundraiser, but it's time-consuming and a lot of people are suspicious when a stranger knocks on the door. Similarly, telephone fundraising can be effective, but with so many scammers pretending to be firefighters, many potential donors tend to ignore these pleas.

  Your browser does not support the audio element. John Maher: Hi, I'm John Maher. I'm here today with Ashley Hall, school sign regional manager at Stewart Signs.