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Using Your Outdoor Sign as a Powerful Marketing Tool

Using Your Outdoor Sign as a Powerful Marketing Tool

Take your advertising to the next level by using the perfect marketing tool - your outdoor LED sign. Using your outdoor sign will allow you think outside of the box and expand your efforts past social media, print ads, email marketing, etc. Unlike traditional marketing tools, LED displays can be updated as often as needed, so your message is never outdated. Here are some ideas on ways your sign can be used as a marketing tool for your organization:

Captivating and Growing Audiences

Reaching your target audience is key for successful marketing. Your outdoor sign can help you reach audiences of all demographics. With our constantly expanding media library, you can create eye-catching messages and animations, that will make impression that will last.

Brand Awareness

Your brand is so much more than just a logo and a slogan. It is the image of your organization and how others view you. Using your outdoor sign to build brand awareness is a great way to get your organization noticed! By nature, LED signs are eye-catching and visually appealing, making your messages more noticeable. Use your outdoor LED sign to help passersby become more familiar with who you are and what your do for your community.

Keep Your Marketing Fresh

Fresh content on your outdoor sign is a must and sharing the ability to create sign messages is a great way to make this happen. Our LED sign software, SignCommand, allows multiple user accounts for your organization. This allows everyone to contribute to your playlist for your LED sign. In addition to being the easiest to use cloud-based software for LED signs, SignCommand now contains over 1,500 graphics and animations in our constantly expanding Media Library! Learn more at about SignCommand.


Sign advertising is the least expensive, yet most effective form of advertising and often at a fraction of the cost of traditional advertising. Your outdoor LED sign allows you to reach everyone who passes by your location 24/7. Get the most out of your sign by displaying your promotions, outreach programs, fundraising efforts, volunteer requests, and much more. You can even use your LED sign to help other local organizations advertise for a small fee!

As you see, there are many ways you can use your outdoor sign as a powerful marketing tool. With your outdoor LED sign messages being completely customizable, the possibilities are endless!

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