Outdoor LED signs are a great way for organizations to boost memberships, sales, fundraising, and even brand awareness. According to the U.S. Small Business Administration and the Signage Foundation for Communication Excellence, Inc., businesses who choose to enhance their signage with an electronic message display, typically see an increase in business of 15% to 150%. There are many ways you can profit from your outdoor LED sign, here are just a few.
Signage is one of the most effective, yet least expensive forms of advertising. When compared to other forms of advertising such as print ads, TV commercials, radio, or podcasts, outdoor signs provide you with broad exposure for a lower cost. Over time, using your outdoor sign. as your marketing tool will save your organization money.
Captivate Your Audience
Our graphics library, SignCommand, contains eye-catching animations and graphics that will help your organization reach those who pass by every day. Captivate audiences with creative content raising awareness for your upcoming events, sales, products, and more. Attention-grabbing signage picks up new customers and memberships, which in return helps boost profits.
Partner with Local Organizations
Use your outdoor sign as an advertising tool for your entire community by renting out space on your LED sign. Offer to display local organization’s logos, events, and promotional pieces for a small fee. You can then set up your playlist to alternate between your own advertisements, announcements, and local sponsorships.
When it comes to ways to profit from your LED sign, don’t shy away from thinking creatively. Since LED signs offer your organization flexible advertising opportunities, the possibilities are endless. For more information on this topic, visit our additional resource pages provided below.