The Secrets to Successful Church Signs and Messaging

The Secrets to Successful Church Signs and Messaging

The Bible is full of references to signs. Prophets promise that the Lord will send a sign, believers ask for signs, and countless important moments and revelations are labeled as signs. Now, centuries later, signs are still essential for the faithful. In addition to the spiritual signs discussed in the Bible, you should also think about the benefits of church signs. They can help you communicate with members of your congregation and attract new families to your church.

History of Church Signs

From the very first chapter of Genesis to words of Revelations, signs play a prominent role in the Bible. While most of those verses are focused on spiritual signs, many churches have embraced physical signs over the last few years. A generation ago, church signs primarily served the functional purpose of reminding parishioners of service start times and special events, but over the years, pastors and church boards have begun to get more creative with their signs.

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The History of Church Signs

Types of Outdoor Church Signs

Outdoor church signs help to alert passersby that a church is in the area. These signs also carry useful messages about when services or events are happening, but beyond that they give passersby a sense of the church's personality. The most popular outdoor church signs consist of the following:

  • Light Box Signs - Lit up to draw attention, light box signs feature a static message consisting of your church name, artwork, and any other details you wish to include.
  • Outdoor LED Signs - These signs can be a standalone LED sign, or you can combine an LED display and a permanent light box with your church name and logo.
  • Changeable Letter Signs - The changeable letter section of this sign can be updated manually with your favorite messages, and the light box area features your church's name and graphics. Opt for an expanded message area or choose a larger space for your static message.
  • Monument Signs - The primary complement to the traditional architecture of most churches, monument signs feature a masonry-inspired frame which can display a light box sign, an outdoor changeable letter sign, or an LED display.

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Types of Outdoor Church Signs

LED Church Signs vs. Other Types of Church Signs

When choosing a sign for your church, the biggest decision is between LED church signs and traditional signs such as light box and changeable letter signs. Also referred to as digital church signs, LED church signs are more typically cost more than the alternatives, but they are a long-term investment into your church. These electronic church signs let you schedule messages in advance and upload messages remotely, but you can also share videos and other media on these signs and switch between media sources with the tap of a button. To enhance their messages, churches use digital church signs outside their buildings, and they build media walls of electronic church signs inside.

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LED Church Signs Versus Other Types of Church Signs

Upgrading a Text Church Sign to an LED Church Sign

If you already have a changeable letter sign or another type of sign outside your church, upgrading to an LED sign gives you a lot of additional features. You may be able to cut costs on your new sign by using the pedestal or other elements of your existing sign. Our sign specialists can help you determine which elements to keep, which to replace, and which to upgrade.

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Upgrading Text Church Signs to LED Signs

Church Sign Sayings

Church sign sayings are a great way to get people excited about praise and worship, while also reflecting the unique personality of your church community. The right church sayings can also make people laugh and smile as they drive by your church, and of course, these messages can relay important information too. Churches share messages ranging from Bible verses and jokes, to puns and informational alerts on their signs. For the biggest impact, you should think about sayings that will resonate with your core audience. You may even want to ask your congregation to submit ideas.

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Church Sign Quotes
Funny Church Signs
How to Balance Catchiness and Godliness on Your Church Sign

How Much Does a Church Sign Cost?

When you start looking for church signs for sale, you may wonder how much signs cost. The price varies based on the type of sign you choose. As a general rule of thumb, the more high-tech features the sign has, the higher its price tag is. Changeable letter signs and light box signs cost less than LED church signs, but within each of these categories, prices vary based on the size of the sign, the height of the pedestal, the complexity of the artwork, and multiple other factors.

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How Much Does a Church Sign Cost?

All About Marketing with Your Church Sign

Church sign marketing can be extremely effective. Many churches have noticed an uptick in attendance almost immediately after putting up their signs. Paying for church advertising in print media or on TV can be costly, and you only get a single chance at sharing your message. In contrast, when you use a sign for your church advertising, you can change the message and use the sign repeatedly.

If you opt for an LED church sign, you get the chance to explore all kinds of church marketing ideas such as posting funny church sign sayings, sharing videos, and posting live social media feeds. You can also set up the sign so that the message changes throughout the day to appeal to different groups of people. For instance, you may want one message visible to people who come to your morning Bible study classes and another message designed to attract prospective members who drive by the church after a long, stressful day at work.

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Church Marketing - Are You Doing It Right?
What's the Return on Investment for Church and School Signs?
Why Invest in a Church Sign?
Attract More Members to Your Congregation
Top Tips for Marketing with Church Signs

Church signs help with advertising, improve engagement, and spread happiness into the world. To boost your church's exposure, you should consider the benefits of a church sign. To learn more and to get a custom quote, contact us today. At Stewart Signs, we specialize in signs for churches, schools, and municipalities, and we want to help you find the right sign for your needs.