LED video walls are everywhere today. Some of the largest brands around the globe have incorporated LED video walls into their everyday marketing tactics, creating engaging campaigns that leave a lasting impact. In other situations, civic organizations, municipalities, churches, and schools are using LED video walls in unique and innovative ways.
What is LED Technology?
LED stands for light-emitting diode, which is a semi conductor device that creates visible light when electrical currents pass through it. The technology behind these tiny devices - which are usually less than 1mm - is fairly complicated. In short, a current is applied to the diodes, which, in turn, enables electrons to combine with electron holes and release energy in the form of photons. All of this scientific language translates into one thing: LED lights are more useful than their incandescent counterparts. LED lights have a longer lifespan, are more robust, come in smaller sizes, and switch faster.
LED Video Walls: Breaking Down the Concept
LED video walls are comprised of several individual LED modules that work together to showcase a fluid display. LED video walls are incredibly effective because each individual diode is responsible for its conducting and emitting its own light.
Additional Resource:Are Indoor Video Walls Energy Efficient?
Small Pixel Pitch: Bigger Isn't Always Better
Pixel pitch is the phrase used to explain the density of pixels on an LED video wall. Pixel pitch indicates the amount of space between two pixels. In the case of LED video walls, the smaller the pixel pitch, the clearer the image. In other words, the less space between each diode, the less blurriness will occur on your video wall. Reason being, diodes that are placed closely together will offer a continuance of light from one element to another, ensuring your image or message has continuity from piece to piece.
How LED Video Walls Differ from Billboards or Traditional Signs
Once upon a time, static billboards were the premier way to reach large audiences. Video walls have begun to outperform their static counterparts for many reasons.
- Content Flexibility. Traditional signs and static billboards don't allow you to change your message at a moment's notice. LED video walls, on the other hand, are completely digital, enabling you to switch up your content based on the needs of your audience.
Static signage is costly and time consuming to change, meaning its messages are swapped out infrequently. Not only do advertisements often become irrelevant and outdated before companies go through the effort of updating traditional signage, but consumers quickly learn to ignore signs that stays the same day in and day out as they just become a part of the landscape.
- Interactivity. Static signs are just that – static. LED video walls incorporate technology that enables you to provide your audience with interactive experiences that leave lasting brand impressions, unlike anything the signage industry has ever had access to. Marketers are rolling out unconventional campaigns that embrace the interactive abilities of video walls.
- Brilliant, Captivating Colors. LED video walls are designed to continue captivating audiences with stunning colors and enticing hues for many years.
LED video walls operate via software that can easily be adjusted to accommodate various times of day, and other specific situations without losing the illuminating beauty they bring to their organizations.
Additional Resource:Differences in ROI Between Video Walls and Billboards
Industries That Benefit from LED Video Wall Technology
Video walls provide businesses and nonprofit organizations with unmatched potential and content flexibility, and they offer distinct advantages over static billboards and projectors. As technology has improved, LED bulbs have become more affordable, and they've started to outperform LCD bulbs, making LED the preferred choice for new video walls. Churches, schools, nonprofit organizations, civic groups, municipalities, and many other entities use LED video walls in a wide range of compelling applications. The cost of a video wall varies depending on your organization's custom needs such as size, configuration, pixel pitch, and other key features. To ensure you get the right fit for your needs, you should work with a quality video wall vendor.
Comparing LED & LCD Displays
Not too long ago, there really wasn't much of a debate between LCD (liquid crystal displays) and LED; LCD always won hands down. LED technology has come a long way, however, and today's video walls are overwhelmingly powered by LED lights.
One major reason LCD outperformed its LED competitor two decades ago or so was cost; when LED lights and energy were still very expensive, LCD was the obvious choice for many budget-conscious organizations. As the cost of LED technology has become dramatically more affordable, it's also become the top choice for video walls.
How Much Does an LED Video Wall Cost?
There's a great deal that goes into factoring the cost of an LED wall. Size, placement, installation, and connectivity are all considerations for an LED video wall price. To get an accurate estimate of what your video wall may cost, it's important to learn about the various factors that may affect the overall price of the project and to discuss your needs with an LED sign company that works with organizations like yours.
Selecting the Right LED Video Wall Vendor
All LED sign companies are not created equal! Here are a few questions you should ask your potential vendor before you sign up for an LED video wall:
- How long have you been in business?
- Can you provide references and examples of your work?
- Why should I choose you over your competitors?
- What makes your approach to LED video walls different from other companies?
Don't be afraid to ask questions! The right vendor will happily provide plenty of information to reinforce your decision.
Additional Resource:How to Select the Right Video Wall Vendor
Are you ready to find signage solutions that fit your organization's needs? Now is the time to embark upon LED video walls unlike ever before, and Stewart Signs is positioned to lead the way.