A Sign of the Times

Autumn is upon us, and the reasons to love this season are many. There's colorful foliage, warm and snuggly fall attire, football and of course, pumpkin spice everything. Fall is also a resplendent time of change - the leaves turn colors, the weather gets colder, school goes back in session, and all those wonderful family holidays are right around the corner.

Summer has reached its end and students are beginning to fill the halls of schools across the country. As the school year gets underway, take a few moments to figure out what types of messages should be displayed on your school's signage. It's valuable real estate, and every word matters.

Stewart Signs is happy to announce that we will be hosting a table at the upcoming Pastors Appreciation Day. Taking place Thursday, October 11 from 9:30 AM to 2:00 PM in Tampa, Florida at Armature Works, this event is designed to give pastors strength and encouragement. Stop by our table and say hello.

As a leader in your organization - no matter if it's a church, school, or municipal organization - you have something to say to the community. Visually appealing outdoor digital signs capture the attention of passersby, allowing you to make the most of your signage real estate with only a few characters. Intrigued?

Every industry has its trends, and churches are no exception. As 2018 has gotten well underway, there are a few trends we're seeing in church signs across the country. If you're trying to keep your church's signage relevant during the upcoming warm months when you'll have plenty of passersby paying attention to what you have to say, keep these tips in mind.

Every school is different. Students and faculty feel a sense of pride when they're directly connected to their educational institution. There's a lot of power and prestige that comes with proper school branding, and a digital marquee holds the key to elevating any school's spirit.

When it comes to getting God's Word out to the community, there's a great debate in terms of church signage: to backlight or not to backlight? The thing is, there are probably dozens - if not hundreds or thousands - of churches in your area. As a leader in your church, you want to attract passersby, so worshipers feel welcome and invited to participate in the services your congregation offers.

One can never be too prepared for frightening situations. In this day and age, we're afforded the ability to be constantly connected to situations and circumstances, no matter the time of day. Of course, social media has done amazing things in terms of allowing the masses to be notified of urgent incidents, but sometimes a smartphone simply can't do an important message justice like other forms of media can.

Every organization has advertising needs. Granted, your church or school needs are much different from those of businesses, but that doesn't mean you don't have certain things you need to announce to the community. "Advertisement" in its traditional sense, implies a company is trying to sell a product or service.

Whether you run a church, a school, or another type of company, you too will need to look at how your advertising approach affects today's 20- and early 30-somethings. This can be challenging, largely because millennials are the first group of people who have grown up in an era filled with digital stimulation. Millennials are the first generation of folks to be afforded the luxury of having any information they could desire at their fingertips.