A Sign of the Times

Church signs can be a very powerful marketing tool and in fact, many church leaders have noticed an increase in attendance after putting up their signs. Looking for ways to improve your marketing with signage? Wondering how to use your church sign as a marketing tool?

A church sign announces your presence to the world, acts as a useful communication tool between you and your congregation, and potentially even draws new people to your church community. But you're probably wondering, how much does a church sign cost? Well, the answer can vary widely depending on the type of sign you want.

Towns, cities, and counties across the country use signs in a wide range of ways. Every day, municipalities and other small governments are finding new, more innovative ways to use signage. Wondering how signs can benefit your community?

If you've driven by a church lately, you've probably seen a church sign. It may have been a high-tech digital sign on a pedestal that can be read from a block away, or it may have been a simple and traditional changeable letter sign sitting in front of the church. In both cases, you may have wondered when this tradition started and how it's evolved through the years.

An outdoor church sign lets the world know that your church is there. Signs can come in a range of shapes and sizes and with a variety of different technical elements. Ultimately, you get to decide the best way to use signage in front of your church, but to help you narrow in on the right option for your faith community, here's a look at the most common types of outdoor church signs.

Digital signs announce your business to people passing by, and they are extremely effective at their job. In fact, in a survey of over 400 drivers in a metro area, 83% recalled seeing a digital billboard, and 65% reported seeing two digital billboards. Even more importantly, these respondents recalled the message on the sign or the brand doing the advertising.

Your church needs a sign, and there are a lot of different options. You can opt for a classic light box or changeable letter sign, but if you really want to make a splash, you should consider an LED church sign. To help you decide whether you should go digital or stick with more traditional signage, here's a look at how LED church signs compare to other types of church signs in a variety of categories.

John Maher: Hi, I'm John Maher with Stewart Signs. I'm here today with Bob Chauncey, certified protection professional and consultant with the Church Security Institute in Virginia Beach. Welcome, Bob.

The holidays are a great time to invite people to your church. Around big holidays, like Christmas and Easter, many people start thinking about their spiritual journey. If they aren't attending a church, they may be looking for a new one, or if they are dissatisfied with their current church, they may be curious about other options.

When it comes to telling the community about God's Word, few things are better than a brightly lit church sign that incorporates a warm and welcoming message. Many times, churches change their messages infrequently, which means the people who pass by get used to seeing the same sign, day after day. In other words, they stop paying attention because the sign just becomes part of an everyday landscape.