Digital signage can benefit cities and towns in numerous ways, and this applies to both big cities and small towns. Wondering why your community needs digital signs? Check out the following reasons.
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When consumers look for products, research alternatives, decide what to buy, and finally make a purchase, that process is called the buyer's journey. The marketing world has been abuzz with excitement about the buyer's journey for the last few years, but the journey itself existed long before the phrase became popular, and if you want to convert browsers into buyers, you need to understand this journey. Digital signage can play a big role in the buyer's journey.
Your civic organization plays a critical role in your community, but do people know what you're doing? If you don't share your message with the community, you may struggle to attract new members or elicit donations, but on the other hand, if you get your message out, you can enhance your efforts in all kinds of exciting ways. Digital signage offers you a lot of ways to share messages and promote your civic mission, but when you're buying a sign, you need to make all kinds of decisions.
Tragically, between one in three and one in four children report that they have faced some type of bullying at school. If you are a teacher, a school administrator, or a student leader, you may be looking for innovative ways to stop bullying at your school. For the most effective results, you may want to do a blend of educational seminars, peer sensitivity training, and other anti-bullying initiatives, but you should also get your school sign involved.
Fundraising for your fire department can be challenging. Going door-to-door and asking people to "fill the boots" with donations is a classic fundraiser, but it's time-consuming and a lot of people are suspicious when a stranger knocks on the door. Similarly, telephone fundraising can be effective, but with so many scammers pretending to be firefighters, many potential donors tend to ignore these pleas.
Outdoor signs are ideal for sharing messages and notifications with your school community and anyone who drives by, but signs can also have a big impact inside your school. In fact, you may want to use indoor signage in a variety of different places throughout the school. Here are some of the rooms where signs can be beneficial and a few tips on using signage effectively.